Clear Choice ER continues Building a Stronger Healthcare Future for our Community
CCER wins both Reader’s Choice categories in Emergency Care
Clear Choice Emergency Room (CCER) opened its doors in April of 2019 with a clear vision of the company we set out to become. Along with providing quality and compassionate emergency care deserving of our community, we were committed in serving as a benefactor by investing back into our community and employees.
“That’s what sets Clear Choice ER apart from the others,” explained Robert Castaneda, Jr, CEO of Clear Choice ER. “We are the only locally owned and managed emergency room in Laredo, and therefore every decision we make is done in the best interest of Laredoans. We take great pride in this flexibility that allows us to go the extra mile for our patients, our employees, our physicians and our community.”
In looking back, it is hard to believe it’s been three years since treating our first patient. As of today, we’ve cared for thousands, and in multiple cases saved lives, which would not have been possible had it not been for the highly skilled and trained ER staff and physicians that make up the team at Clear Choice ER, starting with the friendly smiles patients see when they first walk through our doors.
“Greeting you with a warm smile the minute you walk in are our patient care representatives,” said Castaneda. “That compassion and empathy does not end there however, each of our ER Physicians, including Dr. Robert Flores (Medical Director), Dr. Jaime Piñero, Dr. Khalid Ghazy and Dr. Francisco Gutierrez, as well as our Administrators, Nurses, ER Techs and Radiology Techs, provide exceptional care that I am very proud of. I could not have asked for a better team.”
To grow a medical facility the size of Clear Choice ER, guidance and support from many groups of individuals is essential.
“We are very lucky to have a Board of Directors and Physician Partners who dared to think big, and in the process broke the mold and idea that Laredoans are incapable of creating a successful healthcare organization from the ground up,” Castaneda said.
Leading the Board is Victor Vasquez Jr. (President/Chairman), Jacob Puig (Vice-President/Vice-Chairman), Gerardo Sanchez (Treasurer) and Armando Villarreal Jr. (Secretary). Together, they work with administration and investors in the planning and designing of Clear Choice ER’s future growth.
Medical growth in the Laredo community must also include increased access to healthcare. To accomplish that, recruiting physicians–and retaining physicians–is critical. Towards that end, we have taken the huge leap in creating a healthcare system that will focus its efforts on building a stronger healthcare future in Laredo and South Texas. Clear Choice Healthcare System will embody all the characteristics that have come to define Clear Choice ER—patient centered, not corporate driven.
Our plan also includes providing more primary care for our community led by Laredo physicians deeply rooted in the community. Soon, the first of several new clinics will open its doors to patients.
And finally, our commitment in partnering with local law enforcement agencies, mental health organizations, local school districts, City and County Government, and local non-profit groups remains unwavering.
“We are proud of the partnerships we’ve been able to establish throughout the community,” said Castaneda. “One of these includes Webb County LULAC that together, we’ve been able to provide scholarship money for first-generation college students. I am proud to say that Clear Choice ER donated $36,000 to deserving students in 2022, and we look forward to seeing how they help shape Laredo’s future”.
As you can see, Clear Choice ER is deeply committed to serving Laredo, and extremely appreciative for the support of our community.
“From our Clear Choice ER family to yours, we can’t thank everyone enough for casting their votes in our favor,” Castaneda said. “It is a great honor for us to be named Best Emergency Room in Laredo’ and ‘Best Stand-Alone Emergency Room in Laredo’ and we pledge to continue working hard in being your emergency care provider of choice.”